JOBS'Making Apple cool again'__________ Steve: "I'd like to present the board my vision" "for the future of Apple". "We're not Microsoft or Dell, so we need to stop trying to be that" "We need to go back towho we are" "and what we do best" "and throw away everything else". "Here's how we're gonna do it" "We're gonna build a new line of computers" "for the homeand for the office" "We're gonna bui..
APPLE 'To create something genuinely new' __________ Jonathan Ive: "To create something this genuinely new,"조너선 아이브: "진정 새로운 무언가를 창조하려고 한다면," Jonathan Ive: "you have to start again".조너선 아이브: 처음부터 다시 시작해야 합니다. Jonathan Ive: "and I think with great intent"조너선 아이브: "분명하고 확실하게" Jonathan Ive: "you disconnect from the past".조너선 아이브: "과거와 단절해야 합니다." Bob Mansfield: "If you never change anything,"밥 맨스필드:..
JOBS'iMac'__________ Jony: "There's no sex left in computers,no curves." Jony: "Now, if computers are for art and beauty" Jony: "and global interconnectivity,why are they so ugly?" Jony: "You know, it should be artful," Jony: "but no one cares," Jony: "The world may mistakenly seecomputers only" Jony: "in black and white,but we live," Jony: "and we dreamand paint in colour," Jony: "and we think ..
JOBSWhy do you stay?__________ Steve: "No" Steve: "Why are you still here at Apple?" Steve: "This isn't the company I built" Steve: "There's no taste, no style," Steve: "no design". Steve: "So unless they're shackling you here," Steve: "Why do you stay?" Jony: "Well, sir, I guess I would say thatthere are still those" Jony: "of us that believein what Apple stood for," Jony: "what you stood for"...